本篇《建区40周年｜“亲商”助企 建设美丽泰达（1995年—1999年）（上篇）》
Growing with Our Investors—Pro-Business Support for Building Beautiful TEDA (1995–1999) (Part I)
将重点回顾1995年至1999年，泰达在“亲商”助企、持续优化服务、完善城市建设的一系列举措及成果。
20世纪90年代中后期，大型跨国公司投资中国的进程加快，泰达乘风蓄势，利用外资水平明显提高，区域整体实力大幅跃升。为了吸引更多的跨国公司项目落地，泰达从投资者的角度出发，持续优化服务，完善城市建设，形成了良好的基础设施和能源配套，赢得了投资者的信赖。
In the mid-to-late 1990s, TEDA seized the momentum when large multinational companies accelerated their investment in China, greatly utilizing foreign capital and enhancing its overall regional strength. To attract more multinational projects, TEDA put itself in the place of investors, continuously optimizing its services and urban construction. Since then excellent infrastructure and energy facilities had been built,winning the trust of investors.
“环境是泰达生命”
Environment: TEDA’s Lifeline
从建区初，天津经开区就把环境建设作为区域招商引资的头等大事来抓，创新性地提出了建设“仿真的国际投资环境”等非常前卫的理念，并将其潜移默化地融入到区域建设发展之中。从“三通一平”到“七通一平”再到“九通一平”，经过十多年的大胆实践，经开区软硬环境日趋完善，从众多开发区中脱颖而出，吸引了一批世界跨国公司项目落地，为产业发展注入了前所未有的澎湃动力，泰达迎来了一个发展的黄金时期。
Since its establishment in 1984, TEDA has prioritized environmental construction as a key factor in attracting investment. It innovatively proposed the advanced concept of creating a “simulated international investment environment”, gradually integrating the concept into regional development.
From “3 connections & 1 leveling” to “7 connections & 1 leveling” and eventually “9 connections & 1 leveling (road access, water supply, steam, gas, heating, drainage, post and telecommunications, broadband, and land levelling),” TEDA have gradually improved both soft and hard environments through courageous practices over more than a decade. This allowed TEDA to stand out among numerous development zones, attracting a series of multinational projects and injecting unprecedented vitality into industrial development. A golden era has come.
这一时期，全国产业园区的优惠政策日渐趋同，与国际接轨的投资环境尤其是完善的基础设施成为吸引外资的关键因素。具有忧患意识和开拓创新精神的泰达人将目光从投资环境建设转向了整体环境的提升。1995年5月，天津经开区明确提出：“环境是开发区的命根子，是关系到开发区生死存亡的大问题”。1996年1月，经开区开展优化投资环境、美化城区环境、塑造人文环境活动，强调“环境是泰达生命，我就是泰达环境”，突出人在环境建设中的重要作用，每个泰达人都不是局外人、旁观者，要把自己置身于环境建设和企业服务之中。1997年3月，泰达又发布了环境年建设的十项工作相关部署并成立环境年指导委员会，对区域法制环境、政务环境、生产环境、商务环境、城区环境及文化环境等进行全面提升，积极推动泰达向国际化一步步迈进。
During this period, preferential policies for industrial parks became consistent across the country. An international-standard investment environment, especially comprehensive infrastructure, became a key factor in attracting foreign investment. Forward-thinking and innovative TEDA people broadened their focus from investment environment construction to overall environmental enhancement.
In May 1995, TEDA clearly stated, “The environment is the lifeline of the development zone; it is a matter of life and death”.
In January 1996, TEDA launched activities to optimize the investment environment, beautify the urban environment, and shape the human environment, emphasizing that “the environment is TEDA’s lifeline, and I am part of TEDA’s environment.” This highlighted the importance of people in environmental construction, urging every TEDA people to actively participate in environmental building and enterprise services.
In March 1997, TEDA released a ten-point plan for Environmental Year construction, establishing an Environmental Year Steering Committee to comprehensively enhance the legal, administrative, production, business, urban, and cultural environments. These initiatives have actively promote TEDA to go international.
服务也是生产力
Service: TEDA’s Productivity
在天津经开区的建设发展中，服务是一个永恒的话题。进入20世纪90年代中后期，经开区的落户项目、产业规模有了质的提升。如何为大型跨国公司做好服务、让企业进得来留得住，是摆在泰达人面前的一个新课题。泰达人不断探索新思路，研究新举措、大力削减行政收费，让企业轻装上阵就是当时的重要措施之一。1998年，天津经开区召开清理行政收费、减轻企业负担新闻发布会，宣布清理削减各类收费200余项，成为天津市乃至全国为企业减负的模范。泰达再一次走在了改革创新的时代前沿。
Service is always a constant theme in TEDA’s development process. In the mid-to-late 1990s, TEDA saw qualitative improvements in industrial projects and scale. How to provide excellent services to large multinational companies and ensure their stay posed a new challenge for TEDA people. Exploring new ideas and measures, TEDA significantly reduced administrative fees to lighten the burden on enterprises.
In 1998, TEDA held a press conference to announce the elimination of over 200 types of fees, becoming an exemplar of alleviating corporate burden in Tianjin and beyond. TEDA once again led the way in reform and innovation.
为了帮助企业解决在运营过程中遇到的各种问题，1998年12月，天津经开区专门成立了企业运营服务领导小组，从政府的角度提供各种咨询，切实帮助企业解决实际困难。1999年，经开区的服务理念进一步提升，更加注重倾听投资者的呼声，尊重投资者的意愿，事事都从方便投资者的角度考虑，为其提供高效优质的服务。当时，摩托罗拉公司的无线对讲机在中国北方的销售不如南方，经开区新闻宣传部门的工作人员主动帮助工厂策划无线对讲机的销售活动。仅用一周的时间，摩托罗拉对讲机部就在天津市举办了全系列产品演示会及技术研讨会，赢得了公安、港务、航务、铁路、旅游及建筑等各界用户的青睐。时任摩托罗拉公司无线电机部总监兼天津厂总经理陈希旦颇有感触地说：“开发区的新闻宣传部门帮助我们把公司的经营理念和先进技术传播给广大客户，让客户接受我们的对讲机。我们不在这里生产，还能到哪里去呢？”
In December 1998, TEDA established a Leadership Group for Business Operation Service to help enterprises solve operational problems, offering consultations from a government perspective and effectively assisting enterprises in overcoming practical difficulties.
In 1999, TEDA further improved its service mindset, listening more to investors, respecting their ideas, and considering everything for their convenience to provide efficient and high-quality services.
For instance, back in the day when Motorola’s two-way radios were not selling as well in north China as in the south, TEDA’s publicity department proactively organized sales activities. Within a week, Motorola held a product demonstration and a technical seminar in Tianjin, gaining favor from various users, including public security, port, shipping, railway, tourism and construction. Chen Xidan, then Director of Motorola’s Radio Division and General Manager of the Tianjin plant, expressed his gratitude, noting how TEDA’s publicity department helped spread their business philosophy and advanced technology to customers.“If we don’t produce here, where else can we go?” he remarked.
从主动服务为客户解决问题，到靠前服务用服务为企业发展加油赋能，经开区想企业之所想，急企业之所急，做企业十分需要而又做不到的，不但实现了自身的突破和成长，也赢得了企业的信任。
From proactively solving problems for customers to providing forward-looking services to empower enterprise development, TEDA thought about and addressed investor needs, achieving its own breakthroughs and growth while gaining their trust.
城市配套日益完善
Auxiliary Facilities: TEDA’s Bonus Points
用优惠的政策、优质的基础设施和贴心的服务赢得投资者的青睐，成为20世纪90年代天津经开区招商引资制胜的不二法宝，而日趋完善的城市配套也是泰达吸引外资的重要加分项。
Winning investors’ recognition with preferential policies, excellent infrastructure, and considerate services was TEDA’s successful formula for attracting investment in the 1990s. Increasingly comprehensive urban amenities also played a crucial role in attracting foreign capital.
为了城市的长远发展，经开区加强城市规划，不仅在投资环境上与世界接轨，城市建设、生活配套也要与世界同步。这个时期，泰达城市发展明显加速，区域配套建设如火如荼。区内首家超级市场开业、泰达公交公司运营、泰达书店营业、泰达第一中学和第一小学成立，妥善解决了市民、企业职工及其家属的教育、购物、出行等问题，满足了人们安居乐业的需求。
For long-term urban development, TEDA enhanced its urban planning, aligning not only the investment environment with international standards but also city construction and living amenities. During this period, TEDA’s urban development accelerated, with the establishment of the first supermarket, TEDA Bus Company, TEDA Bookstore, TEDA No.1 Secondary School, and TEDA No.1 Primary School, addressing education, shopping, and transportation needs of residents, employees and fulfilling people’s desire for a stable and happy life.
与此同时，经开区成功举办了首届体育运动会、首届泰达艺术节等丰富多彩的活动，吸引区内企业职工参加，丰富了他们的生活，彰显了城市的活力与凝聚力。这片曾经人迹罕至的盐碱荒滩迸发出发展的无限希望。
TEDA successfully held the first TEDA sports meet, the first TEDA Art Festival, etc., engaging enterprise employees and enriching their lives, demonstrating the city’s vitality and cohesion. This once-desolate saline wasteland burst with development potential.
泰达的绿色蝶变
Ecology: TEDA’s Green Transformation
由于土壤含盐量极高，远远超过了天然植被的耐受力，天津经开区一度被认为是“绿色植物的禁区”。泰达人就是有把不可能变为现实的勇气和担当，经过反复尝试，创造出区域生态从无到有的绿色奇迹。为了进一步提升区域生态，打造宜居宜业的城市环境，1996年至1997年，经开区集中投入3亿多元用于改善城区环境，相继建成了泰丰公园、泰达青年园、雕塑公园等城市公园，区域环境大大改善。
TEDA was once considered a “forbidden zone” for green plants due to high soil salinity. However, with the courage to turn the impossible into reality, TEDA people created an ecological miracle. To further enhance the regional environment and create a livable urban setting, TEDA invested over 300 million yuan from 1996 to 1997 to improve the urban environment, establishing city parks like Taifeng Park,TEDA Youth Park, Sculpture Park.
没有围墙，不收门票，在盐碱地上建成的大型景观公园——泰丰公园开创了国家开放式公园的先河。然而，它的建设极为不易，在盐碱滩地上填土、强基、挖湖、种植，每一项工作都需要付出成倍的投入。靠着一股不服输的劲头，泰达人打造出疏林、缓坡、湖泊等如画景致。泰达人从此有了自己的“中央公园”。
With no fence or admission fee, Taifeng Park, a large landscape park built on saline land, set a precedent for national open parks. However, its construction, involving soil filling, foundation strengthening, lake digging, and planting, required substantial hard work. With perseverance, TEDA people created picturesque landscapes with sparse forests, gentle slopes and artificial lakes, giving TEDA its own “Central Park”.
将“亲商”的理念融入到工作人员服务企业的每一个点滴，凝聚在区域建设的每一个瞬间，泰达实现了全面快速发展。自1997年起，天津经开区主要经济指标和综合发展水平在国家级开发区中持续领先并且连续16年位居第一。一个绿色环绕、经济蓬勃发展的产业新城正在崛起！
By integrating a “pro-business” philosophy into every aspect of investor service and regional construction, TEDA made rapid achievement across the board. Since 1997, TEDA has led in key economic indicators and overall development among national development zones and ranked No.1 for 16 consecutive years. A new industrial city surrounded by green and booming economy is rising!