在建区近40年的历史中
天津经开区始终保持着国家级开发区前瞻眼光
和对市场的敏锐观察
在一次次对外开放的浪潮中获得先机
迎来一个又一个快速发展时期
在“投资泰达”《建区40周年·与企业共成长》系列专题
《与企业共成长｜奋进的泰达（1990年-1994年）（上篇）》
Growing with Our Investors—TEDA Striding Ahead (1990-1994) (Part I)
我们与大家一同回顾了
在1990年-1994年这个阶段
泰达加强基础设施、立足创新提升服务
最终成为跨国企业来华投资沃土的过程
本期《与企业共成长｜奋进的泰达（1990年-1994年）（下篇）》
Growing with Our Investors—TEDA Striding Ahead (1990-1994) (Part II)
将从几家在90年代初就来到泰达的外企入手
看看它们是如何携手泰达破荒、拓展
最终享誉全球的
1992年，世界通信产业巨头摩托罗拉以1.2亿美元完成了在泰达的投资注册手续，成为中国第一家以高科技为主导的外商独资大型跨国公司。在摩托罗拉的示范效应下，三星、诺和诺德、雀巢、SEW等各领域的跨国公司纷至沓来。这片昔日的盐碱滩涂经过短短几年的发展，迎来了属于自己的春天。
In 1992, global communication giant Motorola completed its investment registration procedures in TEDA with $120 million, and became the first large-scale hi-tech multinational corporation to set up a solely-owned company in China. With Motorola taking the lead, multinationals from various fields such as Samsung, Novo Nordisk, Nestlé, and SEW flocked in. After just a few years, this once deserted salt pan ushered in its own spring.
摩托罗拉：与泰达合作双赢的典范
Motorola: A Role Model of Win-Win Cooperation with TEDA
在经开区近40年的发展中，摩托罗拉绝对占有重要一席。中国第一家以高科技为主的外商独资大型跨国公司、泰达第一个高科技项目、摩托罗拉全球范围内最大最先进的制造基地、中国手机业内的“黄埔军校”。摩托罗从泰达进入中国市场，并在中国市场的助力下走上了行业巅峰。
In TEDA’s 40 years of development, Motorola plays an unquestionably significant role. It is the first large-scale hi-tech multinational to invest in China, the first hi-tech project in TEDA, the largest and most advanced manufacturing base globally for Motorola, and the “Whampoa Military Academy” of the Chinese mobile phone industry. Motorola’s entry into the Chinese market via TEDA lifted itself to the top of the industry.
然而，这家通信巨头的落地并不顺利，而且经过了一个漫长的过程。早在1987年，得知摩托罗拉希望在华投资建厂的消息后，经开区便以最快的速度与企业进行了接洽。此后，泰达始终保持着对摩托罗拉的热忱与执着，主动出击，为引进项目做足了功课，管委会领导更是对企业的产品和技术如数家珍。精诚所至，金石为开。1988年，双方进入了谈判阶段。泰达组建起一支熟悉政策、精通业务的团队，及时解决企业的疑问，打消他们的疑虑。在长达四年的谈判后，1992年，摩托罗拉以1.2亿美元完成了在泰达的投资注册手续，这一消息震惊世界。
However, there is a long story behind the settle-down of this telecommunications giant in TEDA. As early as 1987, upon learning of Motorola’s intention to invest and establish a factory in China, TEDA swiftly initiated contact with the company. TEDA maintained consistent enthusiasm and dedication towards Motorola. To persuade Motorola, TEDA made thorough preparation. Senior executives of TEDA Administrative Commission were so familiar with the company’s products and technologies as if those were treasures of their own. Where there is sincerity, there is success. In 1988, the two sides entered the negotiation stage. TEDA assembled a team with a good knowledge about policies and communication industry and promptly addressed the company’s queries and doubts. After four years of negotiation, in 1992, Motorola completed its investment registration procedures in TEDA with $120 million. The news stunned the world.
摩托罗拉在泰达的发展更是出乎了投资者的预料。“进驻天津第一年本来预计是亏本的，没想到第一年传呼机就赚钱了，证明了改革开放后中国对于通信产品的巨大需求。”前摩托罗拉全球资深副总裁蔡国雄说。此后，摩托罗拉和泰达携手叱咤世界通讯领域，成为合作双赢的典范。到2006年，摩托罗拉仅天津公司的销售额就达到约100亿美元，占天津市工业产品销售额的10%以上，出口额占天津市的18%以上。在摩托罗拉的强力拉动下，经开区、天津市电子信息产业发展蓬勃有力，天津成为中国乃至全球最大的手机生产基地之一。
Motorola’s growth in TEDA exceeded investors’ expectation.
“We originally expected to incur losses for the first year in Tianjin. To our surprise, the pager business turned profitable in the very first year, which demonstrated China’s significant demand for communication products as a result of the reform and opening-up,” said Patrick Choy, former Senior Vice President of Motorola Inc. Subsequently, Motorola and TEDA joined hands and became heavyweight players in the global communication industry. Their partnership turned out to be a paradigm of win-win cooperation. By 2006, Motorola Tianjin company saw approximately $10 billion of sales revenue, accounting for over 10% of Tianjin’s total industrial products sales. It also contributed more than 18% to the city’s exports. Thanks to Motorola, TEDA and Tianjin’s electronics and information industry flourished, making Tianjin one of the biggest mobile phone manufacturing bases in China and the world.
摩托罗拉进入泰达后，将大量世界领先的通讯和半导体技术带入了天津，一大批天津本地企业成为摩托罗拉的配套公司，从而走向了国际市场。更难能可贵的是，摩托罗拉的技术、人才、管理的外溢效应，至今都对全国无线通信行业的发展发挥着作用。
After settling down in TEDA, Motorola brought in a wealth of world-leading communication and semiconductor technologies to Tianjin. Many local companies became Motorola’s suppliers and ventured into the international market. The spillover effects of Motorola’s technology, talent, and management continue to influence the development of China’s wireless communication industry to this day.
康师傅：从泰达出发 走向世界
Master Kong: From TEDA to the World
说到摩托罗拉，那么不得不提20世纪90年代落地天津经开区的另一家明星企业——康师傅。1991年12月，台商魏氏兄弟在经开区成立了食品公司，准备生产方便面。一番市场调查后，公司将红烧牛肉面作为主打产品，并为企业取了一个响亮的名称——“康师傅”。
Motorola is one of the many investment success stories in TEDA in the 1990s. Another star enterprise, Master Kong, also deserves a special mention. In December 1991, The Wei brothers from Taiwan established a food company in TEDA with the plan to produce instant noodles. After market research, the company decided to make braised beef noodles its flagship product and gave the enterprise a resounding name as “Master Kong”.
尽管“康师傅”最初只是一家小企业，经开区始终秉持着“投资者是帝王，项目是生命线”的理念，尽心尽力为企业做好服务。公司刚刚成立时，由于资金紧张，购买的厂房并不完全符合自建蒸汽锅炉房的相关消防规定。但是，方便面生产过程中的蒸面、油炸等工艺都必须使用蒸汽。情急之下，企业向天津经开区管委会求助。经开区积极协调相关部门专门研究，在符合相关规定的前提下，帮助企业解决了这一难题。
Although Master Kong started up as a small food company, TEDA always adheres to the concept of “investors are kings and projects are lifelines” and spared no effort to serve it. When the company was just established, due to financial constraints, the purchased factory building did not totally meet fire safety regulations for building its own boiler room. However, processes such as noodles steaming and frying, which are essential to the production of instant noodles, require the use of steam. Anxiously, Master Kong sought help from TEDA Administrative Commission. TEDA actively coordinated relevant departments to study the issue and, under the premise of complying with relevant regulations, helped the enterprise solve this problem.
康师傅红烧牛肉面上市后，天津经开区管委会领导绞尽脑汁帮助企业打开销路，动员干部和职工去购买方便面并向亲朋好友推荐。在各方的努力下，含有牛肉酱料包、配有纸制碗和塑料叉子的康师傅红烧牛肉面不久便打开了市场，企业订单如云。一辆辆载满方便面的车辆穿梭于经开区平坦的大道上，驶向全国各地。“康师傅”迅速崛起，成为天津食品行业内的标志性企业。
After Master Kong braised beef noodles were launched, leaders of TEDA Administrative Commission brainstormed ways to help the enterprise expand its market share. They mobilized cadres and staffs to buy instant noodles and recommend the brand to more friends and relatives. With efforts from all sides, Master Kong’s braised beef noodles, which came with beef sauce packets, paper bowls and plastic forks, quickly opened up the market, and orders poured in. Trucks loaded with instant noodles shuttled on the flat roads of TEDA, heading to various parts of the country. Master Kong quickly rose to prominence and became a landmark enterprise of Tianjin’s food industry.
尝到甜头的“康师傅”更加坚定了深耕泰达的信心，持续增资扩产。截至目前，集团累计在经开区投资设立了30家企业。其中，生产型企业18家，投资性企业3家，服务型企业9家。泰达基地更是康师傅集团在国内最大、区域配套最齐全的食品生产基地。
Having tasted success, Master Kong became even more confident in deepening its presence in TEDA and continued to increase investment and expand production scale. As of now, the group has invested in and established 30 enterprises in TEDA, including 18 production-oriented enterprises, 3 investment-oriented enterprises, and 9 service-oriented enterprises. The TEDA base is the largest and most fully-fledged food production base in China for the Master Kong Group.
从泰达起步，“康师傅”一路成长为世界快消品行业的领军企业，形成了横跨方便食品、饮料、餐饮等多个领域，纵向从包装、配料到成品的立体产业网络。公司创始人魏应州每每谈到成就他事业的天津经开区，无不充满感情地说：“没有天津经开区，就没有康师傅。我很庆幸我们当初选对了地点。”
Starting from TEDA, Master Kong has grown into a leading enterprise in the global fast-moving consumer goods industry. Over the years, it has fostered a multi-dimensional industrial network spanning horizontal fields such as convenience food, beverages and catering, and comprising vertical processes such as packaging, ingredients, and finished products. Whenever the founder of the company, Ing-Chou Wei, talks about TEDA, the place where his business started and flourished, he always expresses his emotions, saying, “Without TEDA, there would be no Master Kong. I am very fortunate that we chose the right place back then.”
诺和诺德：对在泰达的发展始终充满信心
Novo Nordisk: Full Confidence in TEDA as Always
同“康师傅”一样，诺和诺德对在泰达的发展始终充满信心。前不久，这家全球领先的生物制药公司宣布在天津追加投资约40亿元人民币，用于无菌制剂扩建项目，以满足中国患者对创新药品的需求。这是近三年来诺和诺德在泰达的第三次增资。
Like Master Kong, Novo Nordisk is always full of confidence in TEDA. Not long ago, this globally leading biopharmaceutical company announced an additional investment of approximately 4 billion yuan in Tianjin for the fill & finish expansion project to meet the demand of Chinese patients for innovative medicine. This marks Novo Nordisk’s third capital increase in TEDA in nearly three years.
在津发展30年，诺和诺德一直为泰达快速的反应和高效专业的服务所折服，并从中受益。1993年，诺和诺德来天津经开区考察。经开区在很短的时间内便组建了一个由招商、工商、土地、环保、税务、海关、银行等部门工作人员以及会计师、律师等专业人士组成的谈判小组，使得整个谈判进度快速高效。谈判中，对于企业提出的问题，经开区并没有为了引进企业随意许诺，而是实事求是、真诚坦率地根据当时国家的政策衡量方案的可行性，并和企业一起研究变通的方法。为了拿下项目，谈判结束后，经开区领导又主动飞往企业的丹麦总部。最终，诺和诺德公司选择了天津经开区。之后，在向国家有关部委进行项目申报审批中，从项目上报到国务院批准，前后只用了不到一个月的时间。泰达效率、中国效率再次征服了诺和诺德。
Growing in Tianjin for 30 years, Novo Nordisk has been impressed by TEDA’s rapid response as well as efficient and professional services, and benefited a lot from all these In 1993, Novo Nordisk came to TEDA for investment environment investigation. TEDA quickly assembled a negotiation team consisting of personnel from departments such as investment promotion, industry and commerce administration, land, environmental protection, taxation, customs, banks, as well as accountants, lawyers and other professionals, making the negotiation process fast and efficient. During the negotiations, TEDA did not make throwaway promises to impress enterprises but pragmatically and sincerely evaluated the feasibility of the plan based on national policies at that time, and, together with the investor, explored alternative solutions. In order to persuade Novo Nordisk, TEDA leaders visited the company’s headquarters in Denmark after the negotiations. In the end, Novo Nordisk chose TEDA. From submission of the project to relevant ministries to the final approval by the State Council, the entire process took less than a month. The efficiency of TEDA and China once again impressed Novo Nordisk.
1994年，诺和诺德公司董事局决定在天津经开区投资2.43亿美元建厂，这是该公司在本土以外最大规模的一次性投资。业界普遍认为，这一项目的引进让当时的中国生物工程和制药的生产水平与世界先进水平的差距缩短了20年。
In 1994, the Board of Directors of Novo Nordisk decided to invest $243 million to build a factory in TEDA, which was the company’s largest single investment outside its home country. It was widely believed in the industry that the introduction of this project narrowed the gap between China’s biotechnology and pharmaceutical production level and the world’s advanced level by 20 years.
此后几十年间，诺和诺德持续升级生产线、扩大生产规模，成为天津生物医药领域的龙头企业。企业副总裁兼天津生产厂总裁安诺生说：”天津生产厂目前已成为诺和诺德全球战略性生产基地之一，在全球供应链中发挥着重要作用。“
In the decades since, Novo Nordisk has continuously upgraded production lines and expanded production scale, becoming a pacesetter in the field of biopharmaceutical in Tianjin. Lars Arnoldsen, Corporate Vice President of Novo Nordisk Global and President of Novo Nordisk Tianjin, said,
As one of Novo Nordisk’s strategic production bases,Site Tianjin plays an important role in our global supply chain.
雀巢：不断深化在泰达的本土化战略
Nestlé: Continuously Deepening Localization Strategy in TEDA
雀巢是天津经开区主动联系、主动争取来的全球大型食品企业。
The settle-down of global food giant Nestlé is a story about how TEDA proactively contacts clients and persuades them with professionalism.
在与雀巢谈判前，经开区就已经做了充足的市场调研工作，清楚明白世界跨国公司尤其是食品企业的需求——占据中国巨大的市场。经开区帮助雀巢争取到了可以在国内销售的政策许可。快消品需要的运输条件，经开区当时也完全具备。此外，经开区及周边拥有纸质包装、塑料包装及印刷等产业链上下游配套，所以雀巢的落地异常顺利。
Before negotiating with Nestlé, TEDA had conducted sufficient market research and understood the needs of multinational corporations, especially those in the food industry——to tap into China’s huge market. TEDA helped Nestlé obtain policy permits for domestic sales. At that time, TEDA fully met the transportation conditions required for fast-moving consumer goods. Additionally, the complete industrial chain of paper package, plastic package, and printing in and around TEDA made the settle-down of Nestlé exceptionally smooth.
1994年，雀巢在经开区建立了第一家工厂。1995年，雀巢又在经开区建立了亚太区质量保证中心，这也是雀巢在天津最重要的业务之一。该质保中心不但要为雀巢当时在中国的三十多家工厂的食品安全和质量检测服务，同时还要检验雀巢国外进口的食品是否符合中国相关规定，并为其提供技术支持。将如此重要的检测机构落地泰达，充分体现了雀巢对泰达的认可。
In 1994, Nestlé established its first factory in TEDA. In 1995, Nestlé established its Asia-Pacific Quality Assurance Center in TEDA, which is also one of Nestlé’s most important businesses in Tianjin. This center provided not only food safety and quality testing services to more than thirty factories of Nestlé in China at that time but also inspection services to imported food by Nestlé from abroad together with technical support. The establishment of such an important testing institution fully demonstrates Nestlé’s recognition of TEDA.
时至今日，雀巢也在天津经开区不断升级营商环境的前提下持续深入利用天津自贸试验区的政策红利。2010年至2018年期间，进口的食品样品到雀巢的质保中心，需要遵循的是食品成品进口流程，这样不但增加了进关的时间，同时也因法规的差异增加了报关的难度。得知这一情况后，天津经开区与进出口检验检疫中心、海关等部门认真研读相关文件和规定，最后多方协商决定，按照“自由贸易试验区进口用于检测自用的食品、化妆品样品的管理规定”来操作，检验检疫流程大幅简化，减少了抽样、检测环节，加速了相关产品的通关速度，降低了企业成本。
Later, Nestlé kept on utilizing policy advantages of China (Tianjin) Pilot Free Trade Zone as TEDA continued to upgrade its business environment. From 2010 to 2018, to enter Nestlé’s QA center, imported food samples were required to follow procedures for imported finished food products, which not only increased time cost for customs clearance but also increased the difficulty of customs declaration due to regulatory differences. After learning about this situation, TEDA, together with the Entry-Exit Inspection and Quarantine Bureau, Tianjin Customs and other departments, carefully studied relevant documents and regulations. Finally, through multi-party discussion, it was decided to operate in accordance with the Management Regulations for Imported Food and Cosmetics Samples for Testing or Internal Use within Free Trade Zones. The practice significantly simplified inspection and quarantine process, reduced sampling and testing steps, accelerated customs clearance of relevant products, and lowered costs for investors.
企业相关负责人表示：”我们日常接触的所有部门，包括海关、质量检测以及市场监管等部门，办事效率都很高。为企业快速解决问题就是帮我们省时间。“
也正因为此，雀巢愿意把更多的投资、创新产品和创新技术放在这里。自2020年以来，雀巢在天津的总投资超过了10亿元人民币。目前，雀巢在经开区拥有2家工厂、1个质量保证中心、1个产品创新中心、1个销售分公司，产品品类涵盖冰淇淋、可可制品、糖果、植物基和宠物食品等雀巢核心业务。
An executive from Nestlé stated: "All TEDA departments we have ever contacted, including customs, quality inspection, and market supervision, are very efficient. Efficient problem-solving saves us time."
Because of this, Nestlé decided to invest more and launch more innovative products and technologies here. Since 2020, Nestlé’s total investment in Tianjin has exceeded 1 billion yuan. Currently, Nestlé has 2 factories, 1 quality assurance center, 1 product innovation center, and 1 sales branch in TEDA, with its product portfolio covering Nestlé’s core businesses such as ice cream, cocoa products, candies, plant-based foods, and pet foods.
从生产到检测再到研发，雀巢不断推进在泰达的本土化发展。泰达优质的营商环境助力了企业的发展，增强了企业对在天津发展的信心。而这些龙头企业对经开区产业的发展也起到了巨大的带动作用，推动了产业链不断完善。
From production to testing and R&D, Nestlé continues to enhance its presence in TEDA. Superior business environment in TEDA facilitated the growth of enterprises and boosted their confidence in Tianjin. In return, these leading enterprises became growth engines for TEDA’s industries and fostered more fully-fledged industrial chains.
在外资进入中，天津经开区开放优质的投资环境、对入区企业的全方位高水平服务是重要条件。正如摩托罗拉的相关负责人所说："从一开始，摩托罗拉选择天津经开区一个非常重要的因素，就是天津经开区政府非常高效、务实、开明的办事理念。"
For multinational investors, TEDA’s open and high-quality investment environment and all-round high-level services are crucial. As an executive from Motorola said, "From the very beginning, one of the critical reasons in Motorola’s choice of TEDA was the very efficient, pragmatic, and open-minded working philosophy of TEDA Administrative Commission."
这些世界跨国公司带来了先进的技术，在一些领域填补了国内空白，缩小了和世界先进水平的差距，对推动中国工业现代化进程产生了难以替代的作用。随着大型跨国公司的进入，一批国外协作厂商也进驻泰达，天津本土企业有机会参与到国际化大生产的分工协作中，加速了本地产品的升级换代，推动了泰达产业水平的整体提升。而跨国公司科学的管理方法和各类专业人才，也为泰达日后产业的进一步升级储备了条件。
These world-renowned multinationals brought about advanced technologies, narrowed down technological gaps in certain fields, and shortened the distance between China and the advanced level of the world. They play an irreplaceable role in promoting China’s industrial modernization process. Following in the footsteps of large-scale multinationals, a batch of foreign suppliers also settled down in TEDA. Local companies found access to the global manufacturing and supply chain, which boosted the upgrade of local products and promoted the overall advancement of TEDA’s industrial level. Moreover, the scientific management methods and various professional talents from multinationals also laid the foundation for the further upgrading of TEDA’s industries.
