在建区近40年的历史中，天津经开区始终保持着国家级开发区前瞻眼光和对市场的敏锐观察，
在一次次对外开放的浪潮中获得先机，迎来一个又一个快速发展时期。
在1990年-1994年这个阶段，泰达展现的奋斗姿态，让泰达品牌走红大江南北、让“泰达制造”享誉全球。
本期，“投资泰达”《建区40周年·与企业共成长》系列专题
《与企业共成长系列报道：奋进的泰达（1990年-1994年）（上篇）》Growing with Our Investors—TEDA Striding Ahead(1990-1994) (Part I)
与大家一同回顾这个阶段，泰达的成长与收获。
1992年，邓小平同志发表了重要的南方讲话，在小平同志讲话精神的鼓舞下，全国各地加快了改革开放的步伐。天津经开区作为十四个最早开放的国家级开发区之一，快速融入了改革开放的第二轮大潮中，投资环境持续优化，服务更加专业高效，成功吸引世界跨国公司前来投资设厂，区域投资结构明显改善，经开区进入了一个快速发展的时期。
In 1992, Comrade Deng Xiaoping delivered the important Southern Tour Speeches. Inspired by his speeches, regions across the country accelerated the pace of reform and opening-up. Tianjin Economic-Technological Development Area (TEDA), as one of China’s earliest 14 national-level development zones, swiftly embraced the second wave of reform and opening-up. With continuously optimized investment environment and more professional and efficient services, TEDA successfully attracted multinational corporations to invest and establish factories. Regional investment structure significantly improved, propelling TEDA into a period of rapid development.
加强基础建设
Strengthening Infrastructure
20世纪90年代初，泰达招商引资已经取得一定成效，城市建设初见端倪，区域发展充满生机。这更加坚定了泰达开放的信心和决心，在营造“仿真的国际化投资环境”上持续发力，实现了道路、电力、电信、热力、给水、排水等方面的畅通，具备了大型企业投资设厂的硬件条件。
In the early 1990s, TEDA’s investment attraction efforts began to yield some results and its urban construction saw visible progress, injecting vitality into regional development. These further strengthened TEDA’s confidence and determination in opening-up, as it continued to strive towards creating an international-standard investment environment. Efforts were made to ensure smooth roads, electricity, telecommunications, heating, water supply, drainage, etc., providing necessary infrastructure for large-scale enterprises.
在与大型企业特别是跨国公司的接触中，经开区发现，这些企业看重的并不仅仅是优惠的政策，还在意区域投资环境是否与国际接轨。这与泰达建区初期提出的建设“仿真的国际化投资环境”的理念高度契合。白手起家的泰达开始加强区域配套建设。1990年，泰达医院落成；1991年，开发区体育馆建成；1994年，开发区国际学校建成，实行中外两种办学模式。这座与国际教育接轨的学校不仅满足了区域常住人口子女的教育需求，也免除了外商的后顾之忧，对完善区域投资环境、促进教育事业发展具有重要作用，成为泰达吸引外资的重要加分项。
Through interactions with large-scale enterprises, especially multinational corporations, TEDA realized that these companies valued not only preferential policies but also globalized level of regional investment environment. This aligned well with TEDA’s philosophy of simulating international business environment. Starting from scratch, TEDA began to strengthen infrastructure construction. In 1990, TEDA Hospital was completed; in 1991, TEDA Gymnasium was built。In 1994, TEDA International School was established, implementing both Chinese and international education systems. This international school not only met the educational needs of the local population but also alleviated concerns for foreign investors, playing a crucial role in improving regional investment environment and promoting educational development. It is a bonus point in TEDA’s foreign investment promotion efforts.
1994年开始，泰达连续3年开展“环境年”建设活动，号召全区上下绷紧环境建设这根弦，对城区环境、法制环境、政务环境、生产环境、商务环境、文化环境进行了全面优化。
Starting in 1994, TEDA launched the Investment Environment Promotion Campaign. For 3 years in a row, it rallied the entire region to comprehensively optimize living, legal, administrative, production, business, and cultural environments.
立足创新 提升服务
Innovation-oriented Service Improvement
硬件环境不断完善的同时，泰达的服务也在跃升。为了更好地服务企业，方便企业办事儿，从1990年开始，泰达积极推动审批制改革，在国内率先实现了“一站式、一条龙”的项目审批，大幅提升了办事效率。该模式很快成为国内各开发区的通用模式。
As tangible environment continued to improve, TEDA also visibly upgraded its services. In order to better serve enterprises and facilitate their operations, TEDA proactively promoted the reform of approval mechanisms starting from 1990, and it became the first in the country to implement a “one-stop and streamlined” project approval process with greatly improved efficiency. This model quickly became a common practice among development zones across the country.
1992年，邓小平同志第二次南巡并发表重要讲话，推动了我国整体对外开放的又一次高潮，以跨国公司为主体的外资开始取代中小资本争相进入中国投资。国内投资环境的改变、对跨国公司项目的渴望驱动泰达迅速做出调整，服务由之前的积极响应转变为主动出击、主动服务，并组建起了一支反应快速和服务专业高效的团队，成功将一个个大型跨国公司项目引入了泰达。
In 1992, Comrade Deng Xiaoping made his second Southern Tour and delivered a series of important speeches, bringing China’s overall opening-up to a new climax. Foreign investment, primarily from multinational corporations, began to replace small and medium-sized capital on the Chinese market. In response to the changing domestic investment environment and out of the desire for multinational projects, TEDA swiftly adjusted its service approach, transitioning from passionate response to proactive engagement. It set up a highly efficient and responsive team, successfully attracting numerous large multinational projects to TEDA.
在区域管理中，经开区坚持依法治区，从建区初就将法治理念融入到城市的规划建设中，并具备了较为完备的法律体系，这为区域快速、可持续发展提供了有力保障。作为依法治区的先行者，经开区充分发挥了基因里的开拓创新精神，于1992年颁布实施了《天津经济技术开发区外商投资企业职工社会保险暂行规定》，规定区内所有企业的职工都必须参加社会保险，并参加住房储蓄基金的统筹。这些做法在经开区实践了10年之后，我国的《中华人民共和国劳动法》作出了相关规定。
In regional management, TEDA adhered to the rule of law, integrating the concept of legal governance into urban planning and construction since its inception. It established a relatively fully-fledged legal system, which provided strong guarantees for rapid and sustainable regional development. As a pioneer in the rule of law among all development zones, TEDA fully embraced the spirit of exploration and innovation. In 1992, it released the “Interim Regulations on Social Insurance for Employees of Foreign-Funded Firms in TEDA” 。mandating that all enterprise employees participate in social insurance and contribute to the housing provident fund. These practices, after a decade of implementation in TEDA, were subsequently incorporated into China’s Labor Law.
天津经开区在服务、管理以及法制建设上的一系列创新，为区域赢得了发展的先机。也正是泰达人敢为人先、锐意进取的拼搏精神，使得区域在经济、综合发展方面长期领跑各开发区。
The series of innovations in services, management, and legal construction by TEDA have given the region a head start in development. It is the pioneering and enterprising spirit of TEDA people that has propelled the region to lead other development zones in terms of economic and comprehensive development for many years.
成为跨国公司投资的沃土
A Fertile Ground for Multinational Investors
改革开放的机遇，不断优化的投资环境，促使经开区招商引资快速发展。建区伊始，天津经开区就提出了闻名全国的“1-2-3”的土地开发模式，即土地开发每投入1元人民币，就要吸引2美元的工业项目投资，创造3美元的工业产值，这一目标在1991年得以实现。不过，经开区对自己还有更高的要求及期待：招来重量级外资企业，为区域做优做强增添强大的动力。
Opportunities brought about by reform and opening-up, along with continuously optimized investment environment, have led to rapid development of investment attraction in TEDA. Since its early days, TEDA proposed the nationwide well-known “1-2-3” land development model, which aimed to attract $2 worth of industrial investment for every 1 RMB invested in land development and create $3 worth of industrial output value. This goal was achieved in 1991. However, TEDA soon set higher requirements and expectations for itself: to attract heavyweight foreign-funded firms as sustained impetus for regional upgrade.
1992年，天津经开区及时抓住外资抢滩中国市场的有利时机，成功引进中国第一家以高科技为主导的外商独资大型跨国公司摩托罗拉，不仅轰动了全国，还引起了世界投资者的关注。摩托罗拉也成为当时经开区吸引世界各地外商投资的最好招牌。随后，雀巢、SEW、诺和诺德、三星等各领域的全球领先企业纷纷在泰达落地扎根，泰达进入了一个全新的发展阶段。
In 1992, as more foreign investment rushed into the Chinese market, TEDA seized the favorable opportunity and successfully attracted Motorola, which turned out to be the first large-scale high-tech multinational corporation to set up a wholly foreign-owned enterprise in China. This successful case not only caused a sensation nationwide but also attracted attention of investors worldwide. Motorola became the best endorsement for TEDA in attracting foreign investment from around the world at that time. Subsequently, leading global enterprises in various fields such as Nestlé, SEW, Novo Nordisk, and Samsung successively settled down and took root here, unveiling a new development stage for TEDA.
这一时期，跨国公司投资的大项目逐渐取代了原先的小企业项目，进入经开区外资的技术档次、规模以及现代化管理水平都有了质的飞跃，泰达的发展由“打基础”向“上水平”转变。同时，跨国公司的落地，也带动了一批国外协作厂商进驻泰达，并培育出一批本土配套企业，形成了“引来一个，带动一片”的效应，泰达投资结构明显改善，电子信息、机械、生物医药等附加值高、科技含量高的产业规模不断扩大。
During this stage, large-scale projects invested by multinational corporations gradually replaced smaller ones. The technological standard, scale, and modernized management level of foreign investment in TEDA all made a qualitative leap, shifting TEDA’s development priority from foundation laying into capacity building. Meanwhile, incoming multinational corporations also attracted their partners from overseas to TEDA and fostered a batch of local suppliers, creating a clustering effect and significantly improving TEDA’s investment structure. High-value-added and high-tech industries such as electronic & information, machinery and biopharmaceuticals continued to expand in TEDA.
导入区域CIS 区域品牌招商理念成型
Introducing Regional CIS: Shaping the Philosophy of Investment Attraction Based on Regional Branding
在众多世界知名企业进入后，经开区看到了企业标识对于树立企业形象以及推广产品与品牌的重要作用。经开区管委会决定，将区域识别系统创造性地导入，在全球树立起泰达的区域品牌形象，进一步打响泰达的知名度，助力区域招商引资，促进区域高质量发展。
As world-renowned enterprises came in flocks, TEDA recognized the significant role of corporate identity in shaping corporate image and promoting products and brands. TEDA Administrative Commission then decided to creatively introduce regional CIS (short for Corporate Identity System) to establish TEDA’s regional brand image globally, further enhance TEDA’s visibility, facilitate investment attraction, and promote high-quality regional development.
1993年，天津经开区委托日本商社杰臣广告公司完成视觉识别系统设计。1996年，经开区全面导入区域CIS，开创了中国区域CIS理论与运用的先河。同年，天津经开区区域标识首次亮相“上海全国商品交易会”，区内30家企业的100多种产品第一次打出“泰达制造”的品牌，充分展现了泰达的区域竞争力，引起全国的关注。此后，随着区域产业的集聚发展以及综合实力的不断提升，泰达品牌形象走红大江南北，“泰达制造”享誉全球。
In 1993, TEDA commissioned Jiechen Advertising from Japan to design its visual identification system. In 1996, TEDA fully implemented regional CIS, pioneering the theory and application of regional CIS in China. In the same year, the regional icon of TEDA made its debut at the Shanghai National Commodity Fair. Over 100 products from 30 enterprises in the area were branded with “Manufactured in TEDA ” for the first time, fully demonstrating TEDA’s regional competitiveness and attracting nationwide attention. Ever since then, following the gathering and growth of industries and continuous enhancement of its comprehensive strength, TEDA saw its image gain more popularity home and abroad with the brand “Manufactured in TEDA ” known throughout the world.
